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Overview

As we saw in the last lesson, the 1960s saw an increase in the control of record companies and a decrease in the power of musicians and disc jockeys. In this lesson, we will consider some other styles of music that were popular during the early 1960s and how those genres of music related to the changes in the music industry that we saw in the previous lesson. The record producer became an increasingly important part of the recording process, often considered more important to the final product than the singer. On the West Coast, the genre of surf rock emerged, capturing the hearts and minds of American teenagers.

Objectives

  • Examine how and why the producer was such a critical part of the recording process, focusing specifically on Phil Spector and how he created his wall of sound
  • Recognize the stylistic characteristics of surf rock
  • Examine the different influences that contributed to surf rock

Girl Groups


The Chantels

The Chantels

As the producer became an increasingly important part of the recording process, the singers became largely interchangeable, to the point of being disposable. Nowhere was this more apparent than in the phenomenon of the early 1960s girl groups. The pop charts of the early 1960s were filled with hit singles by groups such as the Chantels, the Chiffons, the Cookies, the Crystals, the Dixie Cups, the Ronettes, and the Shirelles. Blending the pop song formulas of the Brill Building with young female African American singers ensured that the records would consistently achieve crossover success between the pop charts and the rhythm and blues charts.

Many producers had these girl groups at their disposals for recording sessions. These female vocal groups were almost always composed of black teenage girls who had little to no professional experience. Unlike the teen idols such as Frankie Avalon and Fabian Forte described in the previous lesson, the members of these girl groups were often very talented vocalists. But, in general, the most important decisions during the recording sessions were made by the record producer, not by the singers.

The Crystals

The Crystals

As a result, the members of the groups could be dropped or swapped out at will. In the case of the Crystals, the entire group could be eliminated and then replaced with new singers. This process afforded a tremendous amount of control to both the producer and the record company. If any of the performers were troublesome in any way, they could simply be fired and replaced with a new singer who was eager to step up.

The music of the girl groups from the early 1960s represents an interesting paradox, because the members of groups such as the Ronettes, the Crystals, and the Shirelles could be dropped at a moment’s notice. The singers were just another layer of the sound that producers were creating, not the stars of the performance or the artistic innovators. For the first time, the people behind the scenes were just as important artistically as the singers, if not more so.

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“The '60s were a time of great change in American music.”
-Alexandra Patsavas
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“Surf music is actually just the sound of the waves played on a guitar: that wet, splashy sound.”
-Dick Dale
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Fun Facts
"Jerry Leiber and Mike Stoller began their partnership in 1950 at the age of 17. In 1955, Atlantic signed Leiber and Stoller to the first independent production deal"
Fun Facts