This lesson focuses on new ways that people began to consume music in the 21st century. Thanks to the advent of the internet, streaming music and video services such as YouTube, Vimeo, Pandora, and Spotify created unprecedented access to music for listeners. These new means of distribution furthered the careers of many musicians. At the same time, traditional mediums such as television remained important ways for musicians to be recognized. Perhaps the most famous example of television promotion is the reality competition American Idol, whose winner earns a recording contract with a major record label. Other rock musicians found renewed attention in the 21st century by starring in reality television programs. As we will see in this lesson, although the means of discovery and creation have changed, the ultimate goals of fame, recording contracts, and respect have remained the same for many musicians in the 21st century.