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Overview

In the 21st century, the modes of music creation and distribution changed quickly and drastically. With the advent of the internet, file sharing, and affordable music production software, aspiring musicians could create their music at home without a huge or expensive recording studio, and they could distribute their music online via free downloads or YouTube videos. These new means of creation and distribution furthered the careers of many musicians. At the same time, traditional mediums such as television remained important ways for musicians to be recognized. As we will see in this lesson, although the means of discovery and creation have changed, the ultimate goals of fame, recording contracts, and respect have remained the same for many musicians in the 21st century.

Objectives

  • Recall the significance of American Idol and the role it plays in both American popular culture and in the careers of the musicians who perform on it
  • Examine how YouTube has offered opportunities for musicians to be “discovered”
  • Define the term “mash-up”
  • Identify several significant examples of “mash-up”
  • Recall the significance of The Grey Album and its relationship to art and to copyright law

Introduction


In the 21st century, the modes of music creation and distribution changed quickly and drastically. With the advent of the internet, file sharing, and affordable music production software, aspiring musicians could create their music at home without a huge or expensive recording studio, and they could distribute their music online via free downloads or YouTube videos. These new means of creation and distribution furthered the careers of many musicians, including the Canadian singer Justin Bieber, who was discovered through his YouTube videos, and the DJ and producer Danger Mouse, who made his work The Grey Album available online for free. At the same time, traditional media such as television remained important ways for musicians to be recognized. Perhaps the most famous example of television promotion is the reality competition American Idol, whose winner earns a sizeable recording contract with a major record label. As we will see in this lesson, although the means of discovery and creation have changed, the ultimate goals of fame, recording contracts, and respect have remained the same for many musicians in the 21st century.

"I have no shame in making music that maybe, if you listen to it long enough, you'll realize you've heard this or that part of it before. I'm still very excited by an amazingly written song, so that's really the thing that I work on when I make records with people."

- Danger Mouse
"I am very grateful for the opportunities provided to me through appearing on 'American Idol.' The value that the fans and the show have given to my career is not lost on me. However, I have not felt that I have been free to conduct my career in a way that I am comfortable with."
-Phillip Phillips
While pursuing a degree in telecommunications at the University of Georgia, Brian Burton, better known as DJ Danger Mouse, produced electronica music under the name Pelican City.